Google will be changing how it handles the first-party cookie controls on AdSense sites. Google said, "We're making some changes to how first-party cookies are managed in your AdSense account to ...

The long-anticipated cookie deprecation on Google Chrome is set to alter how e-commerce businesses fundamentally target and engage with customers. While some see this change as challenging, I believe ...

Safari may represent a relatively low share of browser traffic, but Apple browser’s Intelligent Tracking Prevention (ITP) could have an outsized effect if it redefines which technology companies can ...

Advertisers and marketers will need to get creative to achieve accurate cross-channel identification for their audiences upon cookie deactivation. Recently, Advertising Week 2023 brought together ...

Agencies aren’t panicking about the end of third-party cookies anymore, because clients aren’t panicking – or procrastinating as much. Cookie deprecation was “a really hot topic a year and a half or ...

Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion surrounding the fate of the third-party cookie on Chrome, ...

Stay ahead of the curve with future PPC strategies for a privacy-first world. Adapt your advertising techniques in response to changing privacy laws and the phasing out of third-party cookies. The ...