Supply-side platforms (SSPs) are reframing their vision around publisher deal curation, while DSPs are trying to build direct publisher paths of their own. Which means pubs have far more programmatic ...

In a year marked by cautious advertiser spending due to persistent economic uncertainty, supply path optimization (SPO) was a major priority for marketers. In 2022, SPO solutions largely revolved ...

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of Authentic Direct ™, a solution allowing digital publishers ...

How do marketers balance publisher-direct deals with programmatic in a cookie-less world? This is a question starting to bubble up as we begin to think through the landscape over the next couple of ...

BRAVE, the radically human SSP built for precision, performance, and transparency, today (6th October, 2025) announced a wave of new direct integrations with leading global app publishers across ...

Viant Publisher Solutions are designed to enable advertisers to access higher-quality and better-addressable inventory at ...

HOUSTON, Sept. 26, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating ...

Crackle Connex, Chicken Soup for the Soul Entertainment’s advertising sales division, has announced that they are working to provide new advertising capabilities for its AVoD and FAST services.