Under Armour is being criticized for failing to build its brand around Tom Brady and Steph Curry in the way their legendary ...

BALTIMORE — Four days before Under Armour endorser Tom Brady heads to his 10th Super Bowl, the Baltimore athletic apparel maker said it’s dropping an on-field contract with the National Football ...

The 2025 NFL season was guaranteed to be another rebuilding season for the Tennessee Titans. Rookie quarterback Cam Ward was thrust into a starting position and is learning on the job. Ward was the ...

Under Armour and Steph Curry will end their 13-year partnership, effective immediately. Curry Brand is free to find another retail partner. Under Armour plans to focus on what CEO Kevin Plank called ...

ORLANDO -- Approximately 100 of the nation's top football recruits arrive Saturday as they ready for Thursday's 13th annual Under Armour All-America game. The festivities begin with player arrivals ...

Hundreds of Baltimore City student-athletes celebrated a huge milestone for their accomplishments this past school year at ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Stephen Curry and Under Armour made their breakup official on Nov ...

Notre Dame commit named ‘Best Program Fit’ following Under Armour All-American game It wasn’t just one future Notre Dame star having a great weekend at a high school all-star event, it was multiple.

Golden State Warriors point guard Stephen Curry and Under Armour have separated after 12 years. The shocking news was delivered in a mutually agreed-upon press release from Under Armour. Curry's ...

From now on, the shoes belonging to the greatest shooter of all time will look a little different. Golden State Warriors guard Stephen Curry and apparel giant Under Armour mutually agreed Thursday, ...