As the site’s resident toy expert — I’m the writer behind the Strategist’s “Toy Store” and gifts for every age — I get an early look at the latest and greatest new toys, often before they hit store ...

If you’re watching the 2025 Macy’s Thanksgiving Day Parade, you might see a scary monster-looking float and wondering what it is and why it’s there. That would be the Labubu, making its inaugural ...

When assistant marketing professor Ying Zeng clipped a small plush doll—a cute, fox-like character from the Shanghai Disney Resort—to her handbag earlier this year, she didn’t expect it to spark so ...

The internet's favorite nine-toothed monster just crashed the World Cup, and the official merch is already selling out.

SHANGHAI — Labubu, the plush toy with bared fangs and pointed ears, went viral after Lisa of popular South Korean girl group BLACKPINK shared it last spring on her social media accounts. From its ...

Add Yahoo as a preferred source to see more of our stories on Google. Labubu blind boxes continue to captivate collectors worldwide in 2026, blending whimsy with high-stakes hunting for rare figures.