The partnership will bring tailored highlights, under-30-second Shorts, and a dedicated tournament hub to help fans follow ...
14don MSN
IPL 2026: YouTube shares how brands, creators and franchises are building cricket 'superfans'
Cricket stakeholders are shifting strategies for IPL 2026, focusing on year-round engagement to build "Superfan" communities.
At the Brandcast event held in New Delhi, YouTube CEO Neal Mohan highlighted the platform's success and engagement, particularly in the cricketing domain. "Cricket videos had more than 50 billion ...
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