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166 trademarks for ONE brand. That’s not excessive. That’s strategic. This brand didn’t only protect its name. It protected the full brand identity, including the design elements, packaging, colors, and visual details consumers immediately recognize. And when another brand allegedly tried to borrow that recognizable look, those filings gave them leverage. This is what serious brand protection looks like. Not only protecting the name, but protecting the pieces of the brand your audience connects
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